The Making of Our Brand: Our Colors
Dreaming, Our Dreams //
We thought it would be fun to share with you a little bit of the behind the scenes from the Making of our new brand! As you know, it was about 1 year in the making! ;) YES… that is a REALLY long time! ;) But as with anything that we do, we want it to be as perfect as it can be. (For the record… Ryan is definitely Type A and I fall at about 95% Type A! ;) haha).
When it came time to choosing the colors to go along with our new brand, we struggled! We had an idea of what we wanted, but could not seem to find the “perfect” shade of green or blue. We looked around our house and pointed to objects that had a color we liked. One of us would love it and the other one would not love it as much! ;) This went on for days… if not weeks. We would be walking around the neighborhood, in the middle of a conversation about something completely different and one of us would point to a door or a sign or a trash can ;) and scream out, “wait, what about that color?” If we semi-agreed, we would take a picture with our phones and come back to it later… always finding a reason why it was not perfect.
It came time that we had to make a decision. Emily had finalized our logo design and the colors were the only thing that was holding us up from starting the next phase of our rebrand. I was frustrated… literally on the verge of tears… and Ryan suggested we drop everything and take a day to go shopping. Not necessarily to buy anything- but to surround ourselves by the brands we love in hopes to gain some inspiration! So, we did just that! We took a day trip to Leesburg, VA to check out the outlets: Pottery Barn, Kate Spade, Williams-Sonoma, Restoration Hardware, Le Creuset, JCrew, etc. We walked around the stores with the sole mission of finding colors that spoke to our hearts! We held up kitchen utensils, potholders, shirts, jewelry, dresses… you name it, we explored it! ;) Still not finding exactly what we were looking for.
Until we walked by Kate Spade. From the window I caught a glimpse of a green handbag that made me scream with excitement! ;) I pointed at it… screamed a little ;)… and then looked at Ryan and saw in his eyes that we had some hope. This could be the one! ;) It very well could have been cuteness of the handbag that made me scream… but actually it was the color green. It was crisp and bold… just like we were looking for.
As we wandered around the store with huge smiles on our faces and a bit of excitement knowing what we had just accomplished… Ryan held up a blue wallet from the back of the store that literally made me scream just like the green one! ;) Ahhh… I was always a fan of Kate Spade, but that day I fell in love with excitement! ;) In one store we found exactly what we had been in search of for weeks! The perfect shade of green and blue to accompany the yellow, crisp white, and two shades of gray we had already decided on!
Mission accomplished! ;) And to celebrate, we purchased the blue wallet so we could always remember our color-searching adventures in style! ;)
Enjoy a few of our favorite photos from our phones below.